Campaign: Postbank Launch

Client: Postbank

Partner: Murray Consultants

Brief: For a successful launch of Postbank it was imperative to have a strong on street presence at all An Post stores throughout the country. Murrays asked Imagine to ensure that every county in Ireland had brand ambassador representation and could subsequently sample Postbank merchandise on the launch day.

Solution: Imagine provided 2 brand ambassadors in the 26 counties of Ireland. We also centrally handled and distributed all merchandise due for sampling.

Execution: Launching a ‘local, nationwide bank’ is no mean feat! Our brand ambassadors spread the word about Postbank in all 26 counties. In total over 100 brand ambassadors were involved in bringing this campaign to life from logistics to distribution to reporting procedures.

Results: Postbank was truly brought to the streets. The brand is now a household name and all key communications were conveyed to the customer. An all round success!